Ever since we launched YumDrop, we’ve been trying to find a way to not only get more eyeballs, but to increase conversions. Our site is really slick and from what we can tell, very usable. But the conversions still aren’t there. We’ve known for a while that the issue is marketing, or a lack thereof. Because of that, I decided to do some quick research tonight (yeah, never stop working…go figure) and found some really good articles. Hopefully you find them as insightful (and in other was reaffirming things already working well) as I did.

• Minding the Gap Between Click and Conversion
• 17 New Rules for Successful E-Commerce Websites
• The SEO Benefits of Blogs
• Market Your Online Startup for Next to Nothing
• The eCommerce Conversion Funnel, Part One

Another blog I found while searching for e-commerce conversion rate was by Rick Whittington. The first post of his I read was here. But when reading through the latest posts of his from the last few months, I found a bunch of other useful stuff, including some of the links above.