I’ve been an avid baseball fan most of my life. Most mornings growing up involved me eating breakfast while reading the newspaper spouting off scores and how the Red Sox did as my mom listened patiently in the kitchen. My favorite ball player growing up was Bo Jackson. Just something about how he played sports resonated with me.
He was just plain exciting to watch. I even collected all of his baseball cards and football cards as part of my massive sports cards collection. When he was injured in the ’90s playing football, he was one of the most powerful names in sports and sports marketing.
ESPN.com has a cool article on Bo and how his playing career and subsequent injury have changed his life. Its interesting (and good for that matter) to see that the man he is has nothing to do with the persona Nike helped to build. If you’re a Bo fan, or just a fan of sports and sports heroes, check out the article. Its a good read.