I’m sure most people are aware of NBC pulling its content from Apple’s iTunes store a few months back. A new article on Apple Insider sheds some more light on NBC’s “position”. Jeff Zucker, Chief Executive of NBC, claims that they wanted to increase download prices for its shows to $2.99 from $1.99. The reason being that they had ONLY earned about $15 million from the service last year. ONLY?!?! ONLY?!?! Jeff, that’s $15 million you wouldn’t have earned on T.V. episodes without iTunes. I’d love to make $15 million without lifting a finger on the back of someone ELSES platform.

You sound like the RIAA claiming that downloadable music is killing the recording industry. Uh, no. Its just killing your profits, so you’re going to take your ball and go home, no matter how much it could affect what you COULD make in the future.

Jeff goes on to claim that Apple made millions by selling its hardware on the back of NBC’s content, money NBC never saw. Uh, yeah, right. Jeff, Apple makes a superior product that people see value in, hence they buy it. Show me some numbers on that claim and I’ll listen. Reading comments such as these only get me more excited that recording artists (and I’m sure we’ll see something similar with film in the future) are taking control of their own content and controlling how its distributed. Tell me Jeff, when NBC can’t make money on commercials anymore, will you take your bat home too and take my DVR away from me?